Time
Sep 2022 ~ May 2023
Type
Travel Experience Design
Tool
Figma
Adobe Photoshop
Adobe Premier
Problem
More than 80% of upcoming travelers worry about encountering issues during their trips.
Many experience anxiety and frustration due to unexpected disruptions, decision fatigue, and the challenges of navigating unfamiliar places.
Design Solution
Wonderly
Provides a planning system that simplifies decision-making to reduce the stress of perfect trip planning. Also offers quick alternatives when unexpected disruptions occur, minimizing panic and ensuring a seamless travel experience.
Opportunity
Assist travellers in simplifying the trip planning process and ensure support in adapting to any changes that may occur during their travel.
Key Feature 1Create Your Planning Space
Answer basic questions about your trip and invite your tripmates
Key Feature 2Create Your Own ‘Wonder List’
Explore and bookmark destinations that you're interested in visiting on your ‘Wonder List’
Key Feature 3Add and Edit Your Trip
No need to worry if you're running late or caught in a snowstorm—Wonderly will automatically adjust your schedule.
Wonderly generates the optimal route for your trip using the activities on your "Wonder List" through an automated process. Add, edit and get recommendations
Key Feature 4Real Time Support
Meet Mia and her Travel Experience
“Being in an unfamiliar place makes me anxious—
what if I can’t handle a problem that comes up”
Blue Cross Canada reveals that 89% of Canadians experience some level of stress while travelling, and unfortunately, 40% say these stressors are keeping them from taking a trip.
It's not just Mia
Interview with Travel Consultant
I interviewed a travel consultant, asking general questions about the challenges he faces in his role in order to deeply understand what is trip planning like.
💡Key Takeaways:
Travelling should be about enjoying the journey, not stressing over what could go wrong or the hassles of trip planning.
Is there an app that can make this easier for travellers?
Competitive Analysis
To explore whether any apps assist with travel planning and anxiety, I researched existing trip-planning apps, comparing their features, strengths, weaknesses, and unique selling points
💡Key Takeaways:
The competitive analysis revealed that while each app has its own focus, most travel apps lack
AI-powered personalized trip planning that automatically offers backup plans when things don’t go as expected.
Providing a user-friendly interface.
Let’s fill in the gap
Problem 👉 Solution
I've realized that to support anxious travellers who worry about travel unpredictability, whether due to weather, personal reasons, or simply running late,
we need an AI-powered planning system that automatically creates, adjusts plans and adapts to user preferences for a smoother experience.
but some people love planning..
Wait,
To accommodate both spontaneous travellers and planning enthusiasts, I’ve introduced the ‘Wonder List’.
It is a feature for those who enjoy researching and saving their preferred destinations. This allows planners to explore freely, add locations to their list, and have the app automatically generate an optimal route and structured itinerary for the trip.
Here's a glimpse into how I plan to structure and support data for Wonderly
Marketing Strategy
AI Recommendations Based on Social Media Data
Analyze social media post data to understand trends, user preferences, and travel behaviours.
Crowd Sourcing to offer recommendations based on popular trends shared by users with similar interests.
Strategic Partnerships
Collaborate with local shops, airlines, hotels, and travel insurance companies for exclusive deals.
Integrate with platforms like Google Maps, TripAdvisor, and Airbnb for seamless planning in the future.
Now Travel Around The World Wonderfully
with Wonderly
